The platform is rolling out a updated setting that enables them to lessen the volume of AI-created videos appearing in their timelines. This step comes as the platform announced that it now features in excess of 1 bn content made with AI.
Testing and Rollout
The update is in a pilot phase over the coming weeks before a global rollout. This advancement aligns with a rise in content created by AI, driven by new AI video creators.
AI Content on Other Platforms
Studies have shown that almost a tenth of the fastest-growing channels on a competing service exclusively feature AI-generated videos. A considerable share of this output is considered low-quality AI content, a label for poor-quality, mass-produced content that is often absurd or surreal.
“We know from our community that many people enjoy content made with AI tools, including digital art to science explainers, and we want to give people the ability to increase or decrease of that, depending on their own choices,” stated a platform representative.
Scale of AI Content
The service disclosed that there are currently over a billion videos on its app labeled as made with AI. In total, over 100 million media items are submitted to the platform daily, making AI content a relatively small percentage of its total content library.
How to Adjust Settings
Viewers will be capable of reduce or increase the level of AI-generated videos they see by accessing the “manage topic” feature in the platform and selecting AI-made media. Further subjects that are already be modified under the filter include current affairs, fashion, beauty, and dance.
AI Disclosure Rules
TikTok’s rules mandate users to identify “realistic” AI-made content, and it forbids harmful fake videos of celebrities or crisis events. Any believable AI-generated clip that is unmarked can be deleted under its user guidelines.
In addition, the platform will now apply an artificially created tag to content made using its built-in AI features, or detected by an cross-platform project for identifying AI-generated material. This action is intended to deter users from seeking to evade the tagging system.
Educational Initiatives
TikTok is also establishing a two million dollar awareness program for specialists and groups to develop learning resources about using AI responsibly. This program will assist charitable organizations dedicated to educating programming and robotics.
Content Safety Approach
TikTok has supported its content review process, during discussion over intentions to lay off a large number of review team members in the United Kingdom. It is set to eliminate a significant number of roles in its content moderation division in London, with labor groups and digital protection specialists expressing worry that people are being substituted by AI moderation.
A senior executive stated that human moderation would still have a role, but AI can safeguard staff by filtering out the most graphic content ahead of it gets reviewed by people. The company reported a significant reduction in explicit and harmful content seen by human moderators over the last 12 months due to intervention by its machine learning processes.
“We think that it’s essential to combine staff and AI to maintain a secure environment,” the executive stated. “We’ll have people as part of that process, but we additionally believe it’s highly necessary to reduce exposure to dangerous material as quickly as possible, which is where a lot of the machine support is really helping us operate efficiently.”
