Amorim's Critical Mistake? Taking On The Executives and an Infallible Executive Tier

Tbecame clear the manager could survive defeat by lower-league opposition. Survive a decisive European final against a particularly poor Spurs sides for many years. He could survive home defeats to West Ham and Wolves, finishing 15th, his rigid approach, laying waste to some of the club’s most promising homegrown talent, the 32% win rate, labeling his team the poorest the club has ever seen. Yet, there existed one adversary with whom Ruben Amorim would not be allowed to tango. You come at the sporting director, you had better succeed.

Regrettably, similar to numerous top-flight right-back during Blackburn Rovers' title-winning campaign, the coach took on Jason Wilcox and seems to have missed. The most distracted of readers will notice the paradoxical situation: a coach who often railed at his players for failing in individual battles crumbling when confronted by the intense pressure and animal charisma of a the Premier League’s most feared sporting directors.

In truth, this whole painful saga seems to paint Jason Wilcox in a different perspective. It may have been easy, based on his brief stint in a similar role at Southampton, to regard him as little more than a functionary in the United exoskeleton: an individual whose appointment was due as much to his close relationship with ex-colleague Omar Berrada rather than any demonstrable skill. How mistaken we all were. In brilliantly outsmarting the club's celebrated head coach, as he outmanoeuvred the unfortunate Dan Ashworth before him, Jason Wilcox has demonstrated to be among football's strategic masterminds: a strategic mind of which the club's competitors will now be justifiably concerned.

A Tactical Conflict Over System and Ideology

For example, it was Jason Wilcox who being involved in the leadership that appointed the 3-4-3 fundamentalist Amorim in the first place, played a key role in trying to persuade Amorim to abandon his favored formation. Unsurprisingly, these entreaties faced pushback. But perhaps such directives hold greater authority when delivered from the mouth with the impeccable football pedigree he possesses, holder of international appearances and a contributor to a title-winning side decades past.

Perhaps in time he might agree to outline his thought processes publicly. Maybe one day questions may arise why Amorim is walking away with a full payout, with no penalty clause activated. The director seldom speaks publicly, for excellent reasons. The true intellectuals of this sport – men like Jason Wilcox – function on a plane exceeding our mundane comprehension. If he ever did speak, probably we would perceive would be ultrasonic blips and four-dimensional whirring. Desiring an explanation is not equivalent to being prepared to receive.

Sir Jim Ratcliffe allegedly suggested using the winger in a defensive role.
The club's co-owner has allegedly suggested playing Bryan Mbeumo at right wing-back. Photograph: Getty Images

An Ultimate Authority In Command

Naturally, in training our focus on the sporting director we overlook the real power behind the club's current leadership. The director is, after all, merely executing the commands of his ultimate line manager the billionaire owner, who in private has emphasized his desire for a four-man defense. According to reports, the owner has also suggested playing Bryan Mbeumo in a wing-back role. The owner is eager for United to adopt data science and metrics. Per reports, in an executive meeting early in his investment, he announced that the team's approach of play “will be decided in this room”.

After all, Ratcliffe is a specialist in this technical football matters, leveraging his background in industry and yachting. Above all he is incredibly rich, and it is known, the rich are superior: more perceptive, sagacious, strategically brilliant, simply better. Who else would you trust to oversee an enlightened programme of cost-cutting, the construction of a new stadium that looks a lot like an abstract design, the signing of a new striker?

A Modern Soccer Order: Executives Above Managers

This represents a shift we are increasingly seeing at the elite levels football. For decades, teams mistakenly entrusted major sporting choices to low-level employees such as coaches, talent spotters – players themselves. Perhaps it was once possible for an up-and-coming, visionary coach with ideas and energy to join an organization and see their vision through to completion. But how many businesses have such individuals set up? How many large-scale layoffs have they managed? Far preferable to place the real power where it belongs: the executive class, the open-necked shirt brigade, the individuals with the jaw-dropping professional resumes. It is wiser to determine the strategy in the boardroom and appoint someone who will adapt their offering to suit. If coaches were once chefs, they are now more akin to Deliveroo drivers: not responsible for the product, but still ultimately answerable if it arrives poorly or leaks out of the box.

In the meantime, a coach's role is increasingly less about crafting the philosophy and more about marketing it: the receptionist on the front desk, the public face for a club they can do little to influence. A coach at Chelsea leads a team of literal children into Europe and secures domestic cups, and essentially is dismissed for talking. Wilfried Nancy finds his reputation ruined while the people who hired him continue to make errors another day.

The Modern Corporate Football: Accountability for the Few

And possibly in a small way this is simply corporate governance at work: the elevation of a privileged elite who are infallible, whose choices are always sacrosanct, whose mistakes can invariably be sacked away without explanation. Hire the system coach and then fire them for using excessively 3-4-3. Bring in the process guy and later bin them for taking excessive time. And most importantly show gratitude; for the incremental season ticket price rises, for your new summer signings, for the reality that the grownups – regardless of their expertise – remain in control.

Jennifer Butler
Jennifer Butler

A technology strategist with over a decade of experience in digital innovation and business development.